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ABOUT ME
TEJAS WAGHMARE
SR. ART DIRECTOR | SR. LEAD MOTION DESIGNER FILMMAKER | AI CREATOR
I move between art direction, filmmaking, motion, editing, CGI and AI depending on what the idea needs.
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This PC
Tejas Waghmare Sr. Art Director and Sr. Lead Motion Designer. A portfolio system built around selected campaigns, visual development and film.
System
TejasOS Professional
Current Role
Sr. Art Director | Sr. Lead Motion Designer
Status
Online
Location
Mumbai, Maharashtra
SELECTED WORK
My Work
A selection of work I’ve shaped from the first idea to the final frame across art direction, filmmaking, motion, editing, AI and visual development. Some are full campaigns; others are focused creative explorations.
CAMPAIGN FIRSTStart with the work. Explore each project through the skills, craft and creative roles behind it.
ACHIEVEMENTSThe work that earned its place first recognised for creative thinking, craft and execution across campaigns, film, motion and digital.
WHAT I DOClick a capability to see the work where I was hands on.
01ABBY’S WINNING
02E4M WINNING
03FILMS
04AI
06SOCIAL MEDIA ARCHIVE
PROFILE
Tejas Waghmare
Sr. Art Director | Sr. Lead Motion Designer | Filmmaker | AI Creator
I’m a Sr. Art Director and Sr. Lead Motion Designer, but I’ve never really worked inside one box. I move between art direction, filmmaking, motion, editing, CGI and AI depending on what the idea needs.
HOW I WORK
I like understanding the big picture, but I also enjoy getting into the details, frames, edits, motion, sound and finishing.
WHAT I BRING
Concept. Art Direction. Filmmaking. Motion. AI. Editing. CGI. Visual Design.
BASED IN
Mumbai, Maharashtra.
CURRENT ROLE
Sr. Art Director | Sr. Lead Motion Designer.
THE WORK IS THE PROOF.I like being close to the idea and the final frame.
Resume.doc
Download my current PDF resume.
2021 Present
Sr. Art Director | Sr. Lead Motion Designer LS Digital Group
ART DIRECTIONCREATIVE DIRECTIONVIDEO EDITINGMOTION DESIGNKV / VISUAL DEVELOPMENTSTORYBOARDINGAUDIO / MUSIC / SOUND
01
THE BRIEF
Canon was entering the APS C sensor market with the EOS R7. The ask was to create a 45 second digital film that highlighted the camera features and created curiosity around the launch.
02
THE PROBLEM
Bird photographers work with fast moving subjects. The pitch called out slow camera performance, low resolution, shutter noise, focus problems with movement and the difficulty of manoeuvring while shooting.
03
THE IDEA
The photographer becomes the conductor and the birds become the musicians. Every capture becomes part of a larger visual rhythm, with the camera features and the movement of the birds working together like a visual composition.
04
THE EXECUTION
The campaign was extended beyond the main film into a campaign key visual, a social carousel and display banners that introduced different camera features through the Take Off idea.
05
MY PROCESS
I worked on the visual direction and storyboard, built a mock video to show how the idea could play out, thought through the execution and handled the final edit.
06
WHAT I AM PROUD OF
The final film came out very well. The campaign went on to win Bronze at Abby’s for Creative Use of Video.
IMAGE GALLERYDrop your images into this folder. The gallery will reveal them automatically.
Project information is based on the campaign material and details I supplied for this portfolio.
HDFC LIFE · CAMPAIGN
The Missing Dulha
One connected campaign told through 10 episodes and one main film.
ART DIRECTIONCREATIVE DIRECTIONVIDEO EDITINGMOTION DESIGNAUDIO / MUSIC / SOUND
01
THE BRIEF
The campaign needed to make life insurance easier to engage with without feeling like a conventional insurance advertisement.
02
THE IDEA
The groom disappears on his wedding day. The mystery pulls the audience into a connected story, with the episodes working like chapters of one film.
03
THE FORMAT
The campaign was built as 10 connected episodes with one main film. Humour, recurring characters and cliffhangers kept the story moving from one part to the next.
04
MY ROLE
I worked across the packaging of the complete series and the main film, with a strong focus on motion graphics, transitions, video editing and sound.
05
WHAT I AM PROUD OF
I am proud of how the campaign came together as one connected piece of content and of the recognition it received.
06
RECOGNITION
The campaign won two Bronze Abby’s awards and two Gold e4m ICMA awards. The Abby’s recognition included Online Only Video Campaign and Digital Craft for Digital Use of Video.
Project information is based on the campaign material and details I supplied for this portfolio.
PRINGLES · SOCIAL CAMPAIGN
Duck Lips Challenge
A creator led campaign built around a simple Pringles behaviour that could turn into funny social content.
The challenge used two Pringles chips to create the familiar duck lips look and encouraged people to make funny videos around it.
02
THE CAMPAIGN
Influencers and creators put their own spin on the idea, turning a simple product behaviour into polished social content that was easy for audiences to recreate.
03
MY ROLE
I worked on the video packaging. I took the influencer footage and turned it into polished branded reels through editing, motion graphics, transitions and sound.
04
WHAT I AM PROUD OF
I liked the challenge of making a large amount of creator footage feel consistent and finished while keeping the content playful and social first.
Project information is based on the campaign material and details I supplied for this portfolio.
CANON INDIA · EOS R50
Creator Mode On
A creator focused campaign built around putting the EOS R50 into the world creators already live in.
RECOGNITIONE4M ICMA GOLD · BEST USE OF MICRO INFLUENCERS IN CONTENT MARKETINGe4m ICMA Winners ↗
MY ROLE
ART DIRECTIONCREATIVE DIRECTIONVIDEO EDITINGMOTION DESIGNKV / VISUAL DEVELOPMENTSTORYBOARDING
01
THE BRIEF
The EOS R50 needed to feel relevant to the creator community and fit naturally into the way creators already shoot, share and follow trends.
02
THE IDEA
The campaign focused on the creator universe and built the idea of switching on Creator Mode with the EOS R50. The work explored how creators connect, create and follow trends.
03
CAMPAIGN THINKING
The pitch included a large creator plan with 20 macro influencers, 60 regional influencers and 120 micro and nano influencers. The work also covered creator frameworks, digital dissemination, retail and contest ideas.
04
MY CONTRIBUTION
I worked on the overall visual direction, the main campaign KVs, mock videos and presentations, and the editing across the influencer content.
05
THE CONTENT
The campaign included the main Creator Mode identity, campaign KVs, creator videos and a large volume of influencer content. I worked across the video edits to keep the content visually consistent.
06
WHAT I AM PROUD OF
I am most proud of the overall visual direction, the KVs, the mock videos and presentations, and the consistency of the video edits across the influencer work.
IMAGE GALLERYDrop your images into this folder. The gallery will reveal them automatically.
ART DIRECTIONVIDEO EDITINGMOTION DESIGNAI IMAGE GENERATIONAI VIDEO GENERATIONSTORYBOARDINGAUDIO / MUSIC / SOUND
01
THE IDEA
The initiative was about students imagining the future and using AI as a tool to visualise those ideas. The film frames the work as a new world envisioned by the students and powered by AI.
02
THE EXPERIENCE
More than 100 students from grades 2 to 9 took part in the initiative. Their ideas covered subjects such as the future of India in 2060, transportation, technology, healthcare and smart cities.
03
THE CAMPAIGN
The work came together as a mix of real people, student ideas, AI generated worlds, social content and an art exhibit featuring 20 visual representations of the students’ imagined futures.
04
MY ROLE
I worked across Art Direction, Editing, Motion, AI image generation, AI video generation, Storyboarding and Audio. I also directed the AI visual creation for some of the student concepts, rather than every AI visual in the film.
05
RESULT
Public campaign coverage reported more than 2.3 million views across social media. The student work was also presented as an art exhibit at the school.
06
WHAT I AM PROUD OF
What I like about the project is that the AI was not used just to make pretty visuals. It was used to help students see their own ideas as something they could actually visualise.
AI WORKFLOWUse this section to show the exact student concept, prompt and generation where you have the material.
STUDENT CONCEPT 01Storyboard → Prompt → AI Image → AI Video → Edit
A campaign built around four different ways people use photography to tell their own stories.
MY ROLE
ART DIRECTIONCREATIVE DIRECTIONKV / VISUAL DEVELOPMENTVIDEO EDITING
01
THE CAMPAIGN
The pitch explored four story routes built around Travel, Food, Wedding and Fashion. The campaign was developed as 20 to 30 second launch videos with supporting social and digital adaptations.
02
THE VISUAL DIRECTION
Each route had its own visual world while keeping Find Your Story as the common campaign idea. The deck also explored content featuring industry experts and supporting digital communication.
03
THE EXECUTION
The work included four thematic film routes, industry expert content, social content and display adaptations.
04
MY ROLE
I worked on the creative direction and visual direction, developed the KVs and built mock videos to show how the different story ideas could come to life. I also worked on the final edit.
05
WHAT I AM PROUD OF
The final work came out very well, especially in the way the different visual routes came together under one campaign idea.
IMAGE GALLERYDrop your images into this folder. The gallery will reveal them automatically.
Project information is based on the campaign material and details I supplied for this portfolio.
CANON INDIA · EOS R6 Mark II
Dramagic
A visual route built around pushing photography beyond ordinary reality.
MY ROLE
ART DIRECTIONKV / VISUAL DEVELOPMENTVIDEO EDITING
01
THE QUESTION
The deck starts by asking what the soul of photography and filmmaking is, then explores different ways of seeing through Real and Surreal, Fiction and Illusion, Artistry and Alchemy, and Drama and Magic.
02
THE IDEA
The idea arrives at MAKE IT DRAMAGIC. The camera becomes a way to push photography beyond ordinary reality and create images that feel dramatic and magical at the same time.
03
THE VISUAL ROUTE
The pitch explored high energy and unexpected photography moments, including animals, water, movement and extreme visual situations, with the Canon camera at the centre of the visual language.
04
THE EXECUTION
The deck developed video treatment ideas alongside campaign KVs and digital amplification routes.
05
MY ROLE
I worked on the Art Direction, KV and visual development, and the video editing for the work.
06
IMPORTANT NOTE
Move Your Way was a separate Canon pitch with two routes. It was not an executed campaign and is not included as part of Dramagaic.
IMAGE GALLERYDrop your images into this folder. The gallery will reveal them automatically.
Project information is based on the campaign material and details I supplied for this portfolio.
CANON INDIA
Born to Rule
A Canon film where the work was focused on post production and finishing.
MY ROLE
VIDEO EDITINGMOTION DESIGNSOUND DESIGN
01
MY ROLE
I worked on the final video edit, motion graphics and sound design.
02
EDIT
The focus was on shaping the final cut, keeping the pacing clear and giving the film a strong visual flow.
03
MOTION
Motion graphics were used as part of the final visual treatment rather than as a separate layer.
04
SOUND
I also built and edited the sound design, including music and sound effects, to support the rhythm of the final film.
Project information is based on the campaign material and details I supplied for this portfolio.
LIGHTHOUSE LEARNING · MOTHER’S DAY
The Silent Teachers
Three films built around the idea that mothers teach us important lessons without always saying anything.
ART DIRECTIONCREATIVE DIRECTIONDOPCINEMATOGRAPHYVIDEO EDITINGMOTION DESIGNAUDIO / MUSIC / SOUND
01
THE IDEA
Mothers can be silent teachers. The films show how their actions and expressions can teach us lessons without needing long explanations or dialogue.
02
LESSON 01
Be Disciplined. The first film uses an everyday mother and child moment to show discipline through behaviour.
03
LESSON 02
Be Self Sufficient. The second film shows a simple everyday situation where the lesson is understood through what the mother does.
04
LESSON 03
Be Generous. The third film uses a donation moment to show generosity as something learned by watching and doing.
05
PRODUCTION
We shot in a real home environment using natural light and a Canon EOS R camera. The production was completed in one day.
06
MY ROLE
I handled DOP and cinematography along with Art Direction, Creative Direction, Editing, Motion and Audio. For the audio I selected and edited music, created sound effects and ambience and built the sound design.
Project information is based on the campaign material and details I supplied for this portfolio.
LIGHTHOUSE LEARNING · TEACHERS’ DAY
Thank You Teacher
A Teachers’ Day film about the lasting role teachers play in shaping who we become.
ART DIRECTIONVIDEO EDITINGMOTION DESIGNAUDIO / MUSIC / SOUND
01
THE IDEA
The film is built around appreciating teachers and the role they play in shaping people. The campaign encourages people to take a moment and thank the teachers who have influenced them.
02
MY ROLE
I worked on Art Direction, Editing, Motion and Sound.
03
EDITING
The edit was shaped around the emotional flow of the film and the message of appreciation.
04
SOUND
I also worked on the sound and music treatment to support the final emotional build.
Project information is based on the campaign material and details I supplied for this portfolio.
EURO SCHOOL BANNERGHATTA · FILM
Euro School Bannerghatta
A film where my role was focused on editing.
MY ROLE
VIDEO EDITING
01
MY ROLE
I worked only on the video edit for this project.
02
POST PRODUCTION
The focus was on shaping the available footage into the final film and making sure the pacing and story worked cleanly.
Project information is based on the campaign material and details I supplied for this portfolio.
VH1 SUPERSONIC · LIFT OFF
Lift Off
A campaign built around lifting up street and action cultures in India.
MY ROLE
VIDEO EDITINGREEL EDITINGCGI
HERO FILMPlace final.mp4 in 01_VIDEOSassets/work/04_CAMPAIGNS_FILMS/vh1-lift-off/01_VIDEOS/final.mp4
01
THE IDEA
The campaign was about giving more visibility to alternative street and action cultures in India, inspired by how these communities are celebrated in other countries.
02
THE COMMUNITY
The work focused on communities and movements such as B boying, skating, running, parkour and cycling with stunt culture.
03
MY ROLE
I worked on video editing, reel edits and CGI for the campaign.
04
THE APPROACH
The content needed to feel energetic and social first, with edits and CGI that matched the movement and attitude of the communities.
IMAGE GALLERYDrop your images into this folder. The gallery will reveal them automatically.
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